December 18, 2025

Design for simplicity at Payaca

The uncertainties of early stage businesses 

Similar to a lot of firms in the clean tech industry, we consider ourselves early in our business journey here at Payaca. We have a lot of anticipation and excitement over what the future holds. There are a lot of unknowns so how do we stay focused? We had our company get together in beautiful Exmoor in November and it was an opportunity to reflect on what has enabled us to get to where we are today. 

Complexity is not an option

The values underpinning our culture have been instrumental to building an offering which helps our clients deal with their complex markets. Clean tech players are often reacting to government policy, navigating industry compliance and managing large field teams. Complexity isn’t an option and so our ‘Design for Simplicity’ principle is imperative. 

A principle for our whole business

This principle applies across our whole business; internal processes, deployment, meeting structures, and how we organise work. Before we add a feature, a setting, a workflow step, or an approval process, we ask: what’s the simplest version that solves the real problem? Complexity is easy. Simplicity takes discipline. 

New business conversations

New customers who approach us often have an established business model and reputation based on a large number of high quality installations. Understandably, introducing a new technology can raise concerns that certain workflow steps will be lost and put a risk to this high quality benchmark. 

When Payaca are questioned by clients on whether they can keep an existing workflow step, the simplest approach would be for our sales team to answer yes in the guise of building a good relationship. The easy option would be to look for workarounds to avoid ‘tough conversations’. However at Payaca, our team takes time to understand the desired outcome and in many cases demonstrates the impact a new approach could have for them. 

Yes, there are occasions where the answer is ‘no we can’t do this’ or ‘it's a function we are working on’. More often than not, clients buy-in to our advice to approach things differently to help maximise team productivity in the long run. This has resulted in capacity improvements of up to 20% for many customers.

Data collection for field teams

Simplicity is not something we get right the first time. It requires continuous review, feedback, and a willingness to challenge our assumptions. We aim to maximise user impact by releasing features quickly, then refining and simplifying them based on real user feedback.

For example, our Field Service App has always been designed specifically for field users, helping to make their working lives simpler and more efficient. However, one area that neither we nor our users have been satisfied with is PDF Forms. While functional, they deliver the experience we wanted. 

To address this, we are releasing ‘Responsive Forms’ which can be easily configured and sent directly to the Field Service App for straightforward data collection. Once the data is captured, office teams can generate documents from templates which can then be sent to customers for digital signing and accessible again in the app. 

This feature is still evolving, but early feedback shows that the experience is significantly simpler and more effective for everyone involved.

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