The tradesman’s uniform, some businesses use it, some don’t, but should you be employing a tradie workwear for your service business?
Find out how the right uniform can help your trade business and also discover a little-known benefit that might just land you a date.
Let's take a look at 5 reasons why you should be using a service uniform at your business.
It’s all about the brand. The best businesses are instantly identifiable simply by their logo or colours. Think of Nike, Apple and Coca-Cola - even British Gas. These companies have very clearly designed colour schemes and a logo that stands out and is instantly recognisable.
This is a marketing tool you can use too.
By creating a uniform that uses your company colours and displays your logo, you are able to reinforce your brand when customers interact with your business. In fact, a study by the University of Loyola found that a signature colour can increase brand recognition by up to 80%.
What’s more, this form of advertising has a subliminal effect, by keeping your brand in the public psyche. The more people see your brand the more they will associate your industry with your business, allowing you to establish yourself as an industry leader.
It’s something of a cliche, but first impressions matter.
Studies show that 69% of people form a first impression of you before you even speak. That means how you look and what you wear matters. By dressing in professional tradie workwear that displays your company logo, you instantly send a message to your customers that you are a quality outfit.
This is supported by a study by Cintas Corporation, that found that nearly 2 in 3 adults have a more positive perception of a company when its employees wear a uniform.
Even for a one-person business, it’s still valuable to have your own branded work clothes. If anything, it’s even more important to get across that you are a professional outfit rather than a cheap alternative to the bigger businesses.
This goes to show that by dressing the part you can win more jobs than you could without official workwear.
With the right uniform, not only can you impact how your customers perceive you, but also you can have an effect on how your team perceives itself.
By providing branded workwear, you build a sense of community and pride. Your team members will feel more like they’re part of something and have more of a sense of common value.
Look good feel good, with the right uniform you will achieve that, both building your brand and your team togetherness.
Some of the benefits of a uniform are completely practical. If you run or work in a larger company, having branded workwear to identify your team members is very helpful. It means that if there is anyone who is not supposed to be on-site, they become easy to spot.
There’s also the safety impact. By having an official uniform your business can validate that its employees are properly dressed for the job. There is no risk of someone dressing in unsuitable clothing and it also takes the pressure off employees to source the right kit.
One other factor that affects some service businesses is hygiene. By providing official workwear it can ensure that the clothing is fit for the job and more infection resistant. Loose clothing for example may cause issues in a food processing company.
Lastly, it’s the one you’ve all been waiting for, how can a uniform win you a date? Well, it is widely known that many people find a person in uniform to be attractive, however, for all you tradies, the benefits go one step further.
A recent study by boohoo men used the tinder dating app to collect information on the publics' most popular clothing items. Taking the top spot in first place, were tradie trousers. In fact, cargo trousers are so popular that the hashtag ‘workmentrousers’ received over 556 thousand views online. So if you want to win yourself more jobs and more dates, dressing for the job might just help.
In the end, whether or not you use a uniform for your trade business, comes down to your preferences and the unique requirements of your industry and customers. However, as we’ve sort to show, there are many benefits to be gained from using the right kit if it fits your company. In the end, the most important thing is to understand your customers and do what works best for your business.