Payaca vs HubSpot
Marketing CRM vs purpose-built clean tech software
HubSpot is excellent for marketing automation. But solar and heat pump installers need operations, compliance, and field tools that marketing CRMs don't provide.
Payaca
All-in-one platform for clean tech installers: CRM, operations, compliance, and finance in one system.
- CRM + job management + field app
- DNO applications via ENA Connect
- MCS compliance documentation
- Quoting, invoicing, payments included
HubSpot
Powerful marketing automation and sales CRM for any industry. Great for inbound marketing.
- Strong marketing automation
- Free CRM tier available
- No job management or field tools
- No compliance or DNO features
Feature Comparison
| Feature | Payaca | HubSpot |
|---|---|---|
| Primary Purpose | Complete platform for clean tech installation businesses | Marketing and sales CRM for any industry |
| Industry Focus | Built for solar, heat pumps, batteries, EV chargers | Generic - works for any B2B or B2C business |
| DNO Applications | ENA Connect integration for G98/G99 submissions | Not available - no DNO support |
| MCS Compliance | Built-in MCS certificate generation | Not available - no compliance features |
| Design Tool Integration | EasyPV, OpenSolar, Heatpunk connections | No solar or heat pump design integrations |
| Job Management | Multi-stage installation project tracking | Deals and tickets only - no job management |
| Field Team Mobile App | Offline-capable app for installation teams | Sales app for reps - not for field technicians |
| Marketing Automation | Basic email campaigns and automation | Comprehensive marketing suite (paid tiers) |
| Quoting & Proposals | Multi-option clean tech proposals with e-signatures | Basic quotes (Sales Hub only) |
| Invoicing | Full invoicing with payment collection | Limited - requires third-party integration |
Primary Purpose
Complete platform for clean tech installation businesses
Marketing and sales CRM for any industry
Industry Focus
Built for solar, heat pumps, batteries, EV chargers
Generic - works for any B2B or B2C business
DNO Applications
ENA Connect integration for G98/G99 submissions
Not available - no DNO support
MCS Compliance
Built-in MCS certificate generation
Not available - no compliance features
Design Tool Integration
EasyPV, OpenSolar, Heatpunk connections
No solar or heat pump design integrations
Job Management
Multi-stage installation project tracking
Deals and tickets only - no job management
Field Team Mobile App
Offline-capable app for installation teams
Sales app for reps - not for field technicians
Marketing Automation
Basic email campaigns and automation
Comprehensive marketing suite (paid tiers)
Quoting & Proposals
Multi-option clean tech proposals with e-signatures
Basic quotes (Sales Hub only)
Invoicing
Full invoicing with payment collection
Limited - requires third-party integration
Which is right for you?
Choose Payaca if:
- You run a solar, heat pump, or EV charger business
- You need operations and field team tools
- You have compliance requirements (DNO, MCS)
- You want one system for the whole business
Consider HubSpot if:
- Marketing automation is your priority
- You don't do installations - just sales/leads
- You have other tools for operations
Or use both: HubSpot for marketing, Payaca for everything else.
Frequently Asked Questions
- Can I use HubSpot for my solar installation business?
- You can use HubSpot for lead capture and marketing, but it lacks the operational tools solar installers need - no job management, no DNO applications, no MCS compliance, no field team app. Most installers end up needing multiple additional tools to run their business.
- What does HubSpot do well?
- HubSpot excels at marketing automation, email campaigns, landing pages, and tracking website visitors. The free CRM tier is generous. If you need sophisticated marketing tools, HubSpot is strong. But for running installation operations, it wasn't designed for that purpose.
- Should I use HubSpot for marketing and Payaca for operations?
- This can work well. Use HubSpot to generate and nurture leads, then manage them in Payaca once they're sales-qualified. Payaca has an OpenAPI for integrations. Some installers use marketing tools alongside Payaca for lead generation campaigns.
- Is HubSpot free CRM enough for a small installer?
- The free CRM handles basic contact management, but you'll quickly need quoting, scheduling, compliance, and invoicing that HubSpot doesn't provide. You'd need Sales Hub, additional tools, and workarounds. Payaca includes everything for installation businesses in one platform.
- How much does HubSpot cost for a full solution?
- HubSpot's free tier is limited. For meaningful sales and automation features, you need Sales Hub Professional or higher, which costs significantly more than Payaca. And you'd still need separate tools for compliance and operations. Compare total cost, not just CRM subscription.
- Can I migrate from HubSpot to Payaca?
- Yes, we can import your contacts, companies, and deal data from HubSpot. Many installers migrate when they realise they need industry-specific tools for compliance and operations. Book a demo to discuss your migration.
More than just a CRM
See how Payaca handles your entire clean tech installation business.