OVO Solar & Heating
Energy Supplier · 12+ franchises · United Kingdom
12+
Franchises
live across the UK
100%
Data visibility
across all franchises
1
Platform
unified system for all
“There was nobody we could see in the market that offered a tenth of what Payaca did within the renewable energy space.”
Andy Sellick
CTO, OVO Solar & Heating
Background
OVO Energy is one of the UK's largest energy suppliers. OVO Solar and Heating represents their expansion into the clean tech installation market, operating through a franchise model with regional installers rather than in-house teams. This approach allows rapid scaling while maintaining local expertise.
The Challenge
OVO Solar and Heating launched in early 2025 as a new venture within OVO Energy Group. Rather than building an in-house installation team, they chose a franchise model - partnering with regional installers across the UK. CTO Andy Sellick faced a critical decision: build an installer management platform internally, or find an external partner who truly understood the renewable energy space.
Why Payaca
Andy's requirements were clear: support 25+ franchises within 18 months, minimize technical costs and overhead, deliver a complete solution quickly, and maintain startup agility within a corporate structure. After evaluating the market, the choice was clear.
“Payaca came out the box with a really strong base level package.”
On choosing Payaca over generic CRM tools
“You guys have been a joy to work with... that's exactly the kind of relationship I want.”
On the partnership approach
“I can't really even think of more than one or two bugs... testament to a team delivering such quality.”
On product quality
“There are dedicated companies like Payaca who are going to own that market.”
On the renewable energy software space
“It's very rare I get excited about a product I don't build myself.”
On Payaca's potential
The Solution
Payaca provided a single platform for all franchises with API integrations for telephony, call recording, and Safety Culture. This gave OVO unified customer data across their entire network while avoiding what Andy estimated would have been 'multiple millions' in custom development costs.
Key Features Used
- Franchise management across multiple locations
- API integrations (telephony, call recording, Safety Culture)
- Unified customer data across network
- Quoting and proposal generation
- Compliance documentation
The Results
Since implementing Payaca, OVO Solar & Heating has seen significant improvements across their operations:
- 12+ franchises - live across the UK
- 100% data visibility - across all franchises
- 1 platform - unified system for all
Looking Ahead
OVO and Payaca are working together on OVO tariff integration, WhatsApp communications, AI call transcription and sentiment analysis, and quality assurance automation.
Andy Sellick
CTO, OVO Solar & Heating
Andy previously scaled Love Holidays from 8 engineers to a £1 billion valuation, and served as CTO at Kantan, a field service management platform.
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